The pleasant surprise came in the first reel itself when the hero narrates why he hates love stories having a particular cliché. And all over the movie it has several satire's and spoof on such movies but at the end of it all by having all the cliché added in a different way the director wants to state that such reel cliché can actually happen in real life.
Jai (Imran) is the assistant director to one of the most successful romantic directors in India, Veer (Sameer Soni). But unfortunately Jai hates love stories reel or real and especially movies of Veer, but he needs to be there for he wants to become a director. The work place is filled with people who loves fantasizing and loving each and every single cliché Veer comes up with and to top it all the new art director the young and beautiful Simran (Sonam) idolizes Veer's movies. Simran wants to be in such a fairy tale life only to be turned topsy turvy by Jai. Simran who has a perfect love life with Sameer Dattani slowly falls for the care-free, independent and Casanova or in short term, imperfect Jai. But Jai Hates love stories and never ever wants to be in one. Can Jai fall in love with Simran? But this film being what it is, can it be any other way?
For most parts the movie seemed to be a parody of the cliché and that makes the movie a complete fun to watch. The movie had an under-base of comedy and it has worked well for the movie. The movie does move quite slow in the first half and doesn't quite shift gears in the second but still overall you do come out of the theatres with a smile on your face and the first timer- Punit Malhotra should be patted on the back just for that. A non-melodramatic rom-com which is sure to be lapped up by the youngsters. All the scenes of the sarcastic mother of Imran are a laugh worthy. There are loads of continuation problem though, how can Imran's Mother in Delhi be having a lunch get-together when Imran is in Mumbai taking a night flight? So much of a time difference between Delhi and Mumbai? Well, Its Bollywood for crying out aloud, anything is possible.
Imran is cute but somehow he is just not right for emotional or romantic roles. He just couldn't pull it off but as a Casanova he carries off the comic lines with exquisite timing. Sonam Kapoor is not a great actor herself, but she has improved quite a lot from her Saawariya days. Her laugh looks artificial and her dialogue delivery forced but she is pretty convincing as a dreamer and looks ravishing in modern wear. Even though their acting prowess is highly debatable Sonam and Imran Jodi clicks as they posses a powerful chemistry. A chemistry which was electrifying! Anju Mahendru as Imran's mother was brilliant, unlike any Bollywood movie's before(not that I can remember of) she is the sarcastic kinds and she kindles the love inside Imran which makes all the difference and so is the very cute and lovable Kavin Dave(The sprite guy) who makes you smile whenever he comes on screen. Sameer Soni as Veer is brilliant as the eccentric and vibrant celebrity director. The rest of the crew is just about fine.
Technically the movie looks as rich and sophisticated as any Dharma Production with an exceptional contribution behind the camera by T. Ayananka Bose. The editing looks neat with no major glitches. The soundtrack is young and vibrant and who else could have made it this trendy than the talented young duo Vishal-Shekar? Salim Sullaiman's background worked quite well with the mood of the movie. Art direction was brilliant as well. Dialogue written by Punit himself is the high-point of the movie. Costumes by Manish work wonders for the movie too.
Overall it’s the same old wine in a bottle which states the fact quite clearly that it is the old wine over and over again. The movie would have fallen flat if not for the quirky and brilliantly penned dialogues, scintillating chemistry from the lead and some amazing tunes by music wiz duo. Go for it with an open mind and come out smiling.
Verdict: A perfect Valentine's Day movie. Go for it.
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